Branded Films

Why Make a Branded Film?

Maybe first I should answer the question of what a branded film is. It is essentially a film that, in one way or another, showcases a brand and what it can do. Sometimes that means centring a product, sometimes it's subtly including the product or brand as a character itself, or as you will see below, sometimes it means making the product or brand the main character. Branded films can be a fantastic way to get people's hearts connected to what you are selling. When you connect your brand to an emotional story, people see you as more than just a service. They see you as a part of a lifestyle and a piece of their culture.

For what we do here, there are three main types of branded films:

1) Brand Story: These are films where we tell the story of a brand specifically. These films showcase the story of how the brand came to be, the people who makes it, and why it matters in the world.

2) Product Showcasing: The two short films below are a great example of this. They showcase a particular product and explain how and why they are a valuable part of a lifestyle. Product branding films don't have to involve a secondary brand like the films below, but it can definitely help.

3) Stories Sponsored by Brands: These stories are strong on their own and usually connect to the lifestyle the brand is trying to be a part of, but they aren't the main story. A great example of companies who consistently do this this is Yeti films, or Patagonia. Although the brand isn't the centre of the story in the film, they add value to an already strong story that is part of the lifestyle the brand is also a part of.

If you would like to create any of these types of films, please send us a message and we can chat more about what that would look like!